2018 IDA Detailer of the Year & Air Force One Detailing Team Member
A veteran of the U.S. Navy, Joab Flores first discovered his passion for automotive detailing in 1998 working for an Orange County detailing company, but throughout his four years of service to his country, he took in sideline work detailing people’s cars to the point at which his “off time” was consumed with detailing. In fact, he always had a vehicle to detail!
Becoming a civilian again in February 2004, Joab just couldn’t find peace doing anything but detailing. His passion for it drove him to open Platinum Plus Mobile Detailing in late summer 2004, but having previously worked in the business, he was determined to find a way to separate himself from the competition.
Joab spent a week training at one of the top detailing schools in the country with Master aircraft and automotive detailer Renny Doyle of Detailing Success in Big Bear Lake, California where he received his certification in both automotive detailing, headlight restoration, and paint correction. As a member of the Detailing Success network, he participates in ongoing educational webinars, new product demonstrations, annual meetings, and technology seminars where he is able to share problems and ideas with like-minded detailers who take their work and their skill to an advanced level.
Now recognized as one of the top detailers in all of Southern California, customers should know that whether it is an exotic, classic, luxury, or economy car, truck, or SUV; whether it is a boat, RV, camper, trailer, motorcycle, 5th wheel, or big rig – they are placing their investment in the hands of a highly qualified and skilled professional, dually certified by Detailing Success and the IDA.
Knowledge is not a one-way street for Joab, however. He likes to share with customers the condition of their vehicle and the perils your automotive paint experiences in a very brutal environment, especially along the coastal areas of Southern California. When customers call Joab, he will share with you ways to keep your car paint healthy and your interiors fresh, your tires and wheels shining, and your peripherals like headlights, glass, trim, and aesthetics in perfect working condition. Customers like to know you respect them and their valuable assets and Joab feels honest communication and a clear sharing of your options goes a long way to building customer confidence and loyalty!
A Family-owned Business
Platinum Plus is a small, family-owned business. Joab’s wife Sarah is a full-time mom to their daughter Zoe and son, Eliah, but she works behind the scenes taking care of customers, scheduling, and coordinating appointments. Joab considers her a blessing as a wife, mother, and business partner!